Would You Start Marketing Online Without These ABC Principles?
You decide to have a website made for your business. You hire someone to build it, you give him or her text from your brochure to use and in a couple of weeks it's online and ready to be visited by potential customers. How many mistakes could you have made so far?
The biggest mistake you could make is not treating your online presence as a true marketing activity. Advertising in VisitScotland's promotional materials is a promotional activity. You expect the money you spend to generate new business. Why would marketing on the Internet be any different?
And yet, most people take their business online but skip the usual stages: setting objectives, planning and evaluating performance. Often, this translates in at least several hundred pounds stuck in a website when they could have been put to much better use by advertising in a travel guide, for example.
The Three Principles of Effective Online Marketing
By following these principles you will start off your online presence on the right foot:
The First Rule Of Profitable Online Marketing
Businesses that apply this principle day in and day out spend less on online marketing and get more in return.
What Results Can You Expect By Copying The Competition
Don't get a website just because the other 50 tour companies in Edinburgh already have one. A large proportion of websites are not making any profit and there are other ways too of effectively marketing a business on the Internet.
How Do You Accommodate The Needs Of Online Tourists
People think and act differently when they are online. Companies who use these suggestions to accommodate their particular behaviour can add significantly to their bottom line.
Common Beliefs About Online Marketing
- And Why You Are Right To Believe Them
The Hidden Costs Of Getting A Website
Cost is the main reason tourism businesses are deterred from getting a website. But even those that aren't, still don't have a clear picture of the overall resources required.
What You Fear Most In Online Marketing
The fear of losing something is much stronger than the desire of gaining something. So what is it that makes us choose a service provider over another?
