Tracking Bookings Gained Through Online Promotion
It's all very well spending money on different online opportunities and then reaping the benefits but wouldn't it be better if you could say with certainty which ones add most to your bottom line? You can divert cash from the less profitable ones to fuel up campaigns that yield the best results. But how does a small business, with little or no experience of the web, go about it?
There are several ways to find out how many bookings your money buys but some require:
- Third party information from other websites and webmasters.
- Information that you can obtain on your own with no other help.
Some ways of tracking bookings are very simple and quite ingenious, while others are slightly more complex and require some effort, patience and skill. Whichever you use, remember that tracking results and setting them against the investment is a continuos activity for cost-conscious businesses.
In this section, we will show you how to find out:
- How many interested tourists have been exposed to your product on the web
- How many of these prospects turned into paying customers
- How to increase both lookers and bookers to your advantage
- What hard figures you need in order to make decisions and come to conclusions
Measuring Website Results
Practical ways of finding out what results you can expect and results you actually get from a tourism website of your own.
- Work Out How Much A Website Could Make You
Looking at numbers that reflect online demand for Scotland's tourism products and services not only ensures that you make an informed decision about getting a website but also gives you an idea of how much it can help your bottom line.
